One of the things my CEO loves doing is visit various trade fairs across the world and review latest collections... "no greater learning than that" he says..
Pure London has always intrigued us over the years - finally we visited last year and this Feb too. It was a learning experience of sorts.
London is THE hub of Fashion in the world - undoubtedly. That by itself gives the show a very distinct edge. What I appreciated was the platform it provides new brands to connect with London Fashion buying world. It gives hope, it drives ambition and nurtures aspiration.
There is always room to criticise - however, considering the large scope it has tried to create over the period of years - Pure London I believe is doing well to support its initiative of helping international brands to settle in the UK and find a ground.
Si Fashion Galerie being a huge retail set-up in the UAE (5 stores in the United Arab Emirates), appreciates such international platforms to source great products and find that talent which needs a voice! Thank You Pure London!!
www.purelondon.com
Pure London has always intrigued us over the years - finally we visited last year and this Feb too. It was a learning experience of sorts.
London is THE hub of Fashion in the world - undoubtedly. That by itself gives the show a very distinct edge. What I appreciated was the platform it provides new brands to connect with London Fashion buying world. It gives hope, it drives ambition and nurtures aspiration.
There is always room to criticise - however, considering the large scope it has tried to create over the period of years - Pure London I believe is doing well to support its initiative of helping international brands to settle in the UK and find a ground.
Si Fashion Galerie being a huge retail set-up in the UAE (5 stores in the United Arab Emirates), appreciates such international platforms to source great products and find that talent which needs a voice! Thank You Pure London!!
www.purelondon.com
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